Website Redesign

We're updating the website's design and structure so that it starts driving business—without losing traffic or search rankings.

Is your old website no longer generating leads? Does the design look like it was created five years ago, and is it downright inconvenient to use on a phone? A redesign can solve these problems—but only if done correctly. Otherwise, after the update, you risk losing what your website has built up over the years: search rankings, traffic, and customers who are used to the familiar interface. We redesign your website in a way that preserves your SEO: we conduct an audit, identify key pages, migrate content, and set up 301 redirects to the old URLs. No surprises in Google Search Console after launch.

When You Need a Website Redesign

A redesign isn’t just a cosmetic change or a request to “make it look nicer.” It’s an update that should pay off in the form of improved conversion rates, leads, or sales. First, take an honest look at your website.

The website looks outdated

A design from the late 2010s, tiny fonts, no grid, and 2000s-style banners—and the client forms an opinion about the company’s caliber even before reading anything.

It doesn't work on mobile devices

Most traffic comes from mobile devices, and a non-responsive layout drives visitors away before they even scroll down: the buttons are too small, the sections are awkward, and the form is too long.

Search rankings are gradually dropping

If a website is dropping in Google rankings, the reason may not be solely due to content. Rankings are influenced by speed, technical infrastructure, Core Web Vitals, page structure, and indexing.

The website was built using a website builder and is no longer cutting it

Tilda, Wix, or Webflow may be acceptable solutions at the start, but as a project grows, the limitations of these website builders begin to take a heavy toll—both financially and in terms of SEO.

Low conversion rates despite good traffic

People visit the site but don’t submit inquiries. Often, this isn’t about the product but about the UX: confusing navigation, weak CTAs, unclear forms, or unnecessary steps leading to a call to action.

The business has changed, but the website hasn't

You’ve launched new service areas, changed your positioning, added languages or case studies, but the website still displays the old structure and doesn’t reflect the company’s current standing.

If even one of these situations applies to you, a redesign makes sense. If the site owner simply doesn’t like the site, but traffic and conversion rates are normal, it’s sometimes better to update a few specific screens rather than overhaul the entire site.

What's Included in a Website Redesign

A high-quality redesign isn’t just a matter of “drawing some pictures and then slapping them onto the same engine.” It involves working on the website on three levels: visual, functional, and technical.

Audit of the current website

We review the technical condition, user behavior analytics, drop-off points, speed, SEO performance of current rankings, and pages that are already driving traffic.

UX analysis

We examine where users get lost, the steps they take before submitting a request, and what works versus what drives them away: menus, forms, CTAs, and the path to a purchase or consultation.

New design

We create a unique layout tailored to the brand: typography, grid, graphics, illustrations, and micro-animations. The design should not be merely decorative but intuitive for the user.

Responsive layout

The site loads correctly and quickly on desktops, tablets, and mobile devices. For more complex interactive elements, we can use React or Vue.js.

Redirect configuration

Every old URL must redirect to the correct new one via a 301 redirect to preserve external links, internal link equity, and pages that are already ranked.

SEO preservation

We migrate and verify meta tags, microdata, headings, alt tags, internal links, canonical tags, indexing, and technical signals for Google.

Testing and launch

We test the site on the staging environment: forms, mobile version, speed, analytics, integrations, CMS, shopping cart, payment, and shipping—if applicable.

Content migration

We migrate text, images, case studies, blog posts, categories, product listings, and service pages carefully, without disrupting the site’s structure.

Types of Website Redesigns

Not every website needs a complete overhaul. Sometimes a visual refresh is enough; sometimes the structure needs tweaking; and sometimes everything—from the code to the content—needs to be revamped. We offer four types of redesigns and will recommend the one that best suits your needs.

Visual redesign

Refreshing the visual design without changing the structure or functionality. We create a new style, typography, and graphics, and add modern micro-animations—the site looks fresh, but the URLs and logic remain the same. This is a good option if the structure works well but the design is outdated.

Functional redesign

UX redesign: navigation, menus, filters, forms, shopping cart, or application workflows. This is an option for a site with traffic but low conversion rates. It’s often combined with a partial visual refresh.

Technical redesign

Internal overhaul: migration to a modern tech stack, faster loading times, Core Web Vitals, security, and responsiveness for new devices. Depending on the needs, this could involve WordPress, WooCommerce, OpenCart, Laravel, Next.js, or a headless architecture.

Comprehensive (in-depth) redesign

All-in-one: design, UX, technical aspects, and content. This option is for projects that haven’t been updated in a long time, have changed their positioning, or are migrating from an outdated CMS. It’s the most time- and budget-intensive option, but it offers the greatest potential for future growth.

Not sure what your website needs? Start with an audit: we’ll identify its weaknesses and tell you what kind of redesign will actually solve the problem—and what will just be a waste of money.

Stages of a Website Redesign

We work in stages: this way, you can see the interim results, and we can catch any issues that need to be fixed before launch. The classic process for a comprehensive redesign looks like this:

Audit of the current website

We put together the full picture: technical condition, behavioral analytics, current Google rankings, high-traffic pages, behavioral metrics, and exit points. We determine what’s worth keeping and what’s holding the site back.

Concept and prototype

Based on the audit, we design a new structure: which sections to include, in what order, and what content to feature on each screen. A clickable prototype in Figma lets us test the logic before moving on to design.

Design and layout

We create a unique, brand-specific layout without using pre-made themes. Once the design is approved, we build a responsive layout for desktop, tablet, and mobile.

Migration with redirects and SEO preservation

We create a mapping of old and new URLs, set up 301 redirects without chains, migrate meta tags and microdata, and verify internal linking. For online stores, we test categories, products, filters, the shopping cart, payment, and shipping separately.

Testing, launch and support

We test the site on a staging environment, launch it during a period of minimal traffic, and monitor Search Console, analytics, forms, and technical errors after release.

Cost of a website redesign

The cost of a redesign depends on the scope of work, the type of website, and the number of pages. A small, simple website requires one thing, while an online store with a thousand products requires something entirely different.

What Affects the Price

Content Migration

If you have 500 blog posts, a large catalog, case studies, or many landing pages, the migration and verification process becomes a separate budget item.

Website Type and Number of Pages

An online store is more complex than a landing page: it involves more templates, scenarios, checks, SEO URLs, and technical dependencies.

Scope of Redesign

Whether it’s just the visuals, UX, and technical aspects, or a comprehensive redesign with migration, new architecture, and content updates.

Required Integrations

CRM, payment, shipping, analytics, APIs, user accounts, Laravel logic, React/Vue interfaces, or headless solutions all impact the budget.

We'll calculate the exact cost for your specific website after conducting an audit. We'll review your project and offer two or three package options with different budgets and timelines.

Cases

All projects

Frequently Asked Questions

The cost depends on the type of website, the number of pages, and the scope of the redesign. A visual redesign is less expensive than a comprehensive one, which involves changes to both the structure and the code. We provide an exact price after an audit: we review the website, assess the scope of work, and offer several package options.

A visual update usually takes 2–3 weeks, a functional redesign takes 3–5 weeks, and a comprehensive redesign takes at least a month and a half. The timeline depends on the number of pages, the readiness of the content, language versions, and integrations.

Yes, if the redesign is done correctly. We preserve the URL structure or set up 301 redirects, and transfer meta tags, microdata, headings, and internal links. After launch, we monitor Search Console and analytics.

A redesign preserves what already works: the domain, SEO history, some content, and user flows familiar to customers. Building from scratch is a new project. If the site already has search rankings and customers, a redesign is often more cost-effective.

Yes. You can update the homepage, the catalog section, the mobile version, product pages, the contact form, or individual landing pages. After an audit, it becomes clear where a complete overhaul is needed and where targeted adjustments are sufficient.

Not necessarily. If the current platform is working well, we’ll keep it. If the CMS is outdated or doesn’t support the required functionality, we’ll recommend a migration to WordPress, WooCommerce, OpenCart, Laravel, Next.js, or a headless solution—depending on the website’s objectives.

Illustration for the Frequently Asked Questions section

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info@estetic-web-design.com.ua

Website redesign—modernization, overhaul, or whatever you want to call it, depending on how your clients phrase their request—is a service we provide for businesses in Kyiv, Kharkiv, Dnipro, Odesa, Lviv, and other cities across Ukraine. The collaboration process is the same regardless of the city: audit, prototype, new interface, migration with redirects, and testing—we tailor the timeline and budget to the specific website after reviewing it.

A website’s new look is about more than just its appearance. Along with the interface, we preserve and enhance SEO optimization—the technical foundation, speed, micro-markup, and proper indexing—so that the update boosts conversion rates rather than erasing the rankings the site has earned over the years.

If you’re looking for a partner to handle a turnkey website modernization—from audit to launch, including content migration and post-launch testing—we manage the entire process in-house, without any third-party contractors.