SEO Audit for a Website
We identify real areas for growth, rather than just putting together a formal report for the sake of it. We prioritize issues based on their impact and can immediately help address them.
When You Need an SEO Audit for Your Website
A search audit isn’t just a “trendy SEO service.” It’s a tool that makes sense in specific situations. If even one item on this list applies to you, ordering a website analysis isn’t just helpful—you should have done it yesterday.
What Is Included in a Website SEO Audit
A comprehensive website analysis consists of six areas of work, each of which covers its own specific area. If someone is selling you a “technical audit” and a “content audit” separately at double the price, it’s either a misunderstanding or a money-making scheme. In a standard SEO audit, these parts are inseparable.
Technical Audit
On-Page Optimization: Structure and Internal Linking
Content and Meta Tag Audit
Analysis of External Links
Competitor and Niche Analysis
Web Analytics Review (GSC, GA4)
Stages of an SEO Audit
The first 1–2 days. Fill out a short brief: objectives, site history, and access credentials for GSC and GA4. We’ll perform a quick scan—it’s free. If there are almost no issues and a deep audit isn’t needed, we’ll be honest about it. If there are issues, we’ll move on to a full SEO audit.
We run the site through Screaming Frog and Sitebulb, and collect data on speed and Core Web Vitals from PageSpeed Insights and GSC. We identify all technical errors: duplicates, broken links, indexing issues, infinite redirect loops, and mobile version issues.
We collect real search queries from GSC, examine which pages rank for which clusters, and look for keyword cannibalization. We check the content for excessive spam, AI-generated patterns, and relevance to user intent. We also review meta tags and heading structure separately—this is always a quick win if they’re disorganized.
We export the backlink profile and compare it with the three strongest competitors in the niche. We identify what’s missing: relevant linking sources, a natural anchor text profile, and volume. We find toxic links and prepare a disavow file if necessary.
This is where we differ fundamentally from most agencies. We don’t just dump everything into a 100-page list. Each issue is categorized into three priority levels: critical (fix immediately—these drag down the entire site), medium (fix in the 2nd–3rd round), and low (cosmetic). The report includes examples, screenshots, and specific instructions for the developer.
We hold a live call: we go over the report, explain the key points, and answer questions. If you have your own developers, they’ll receive the finalized technical specifications and work from them. If not, we can implement the changes ourselves, since we’re also a development studio. In this case, the audit naturally transitions into SEO promotion or technical support for the website—without handing the project over to another contractor. If, after the audit, it becomes clear that it’s easier to rebuild the website than to patch it up, we move on to a redesign.
Here's what you'll get after a comprehensive website analysis:
Frequently Asked Questions
We offer a free express check—it takes 1–2 days to determine whether there are any critical issues on the website. The cost of a full, comprehensive analysis depends on the website’s size, the type of project, and the scope of tasks. A small business card-style site and a large online store with a thousand pages represent fundamentally different amounts of work. We provide an exact price after the express analysis, once the actual scope is clear.
If you’ve just made changes based on the results of a previous analysis, there’s no point in repeating the process right away. Give Google 2–3 months to reindex your site. If no changes were made, you don’t need a new audit either—implement the previous recommendations first. When your SEO is performing consistently, it’s a good idea to conduct an SEO audit once a year as a routine checkup, and you should definitely do one before a redesign, site migration, or CMS change.
Usability analysis focuses on the user: Is the site easy to use? Where do users get lost? Why don’t they complete the form? An SEO audit focuses on search bots and algorithms: Is the site indexed correctly? Is the content relevant? Is the technical infrastructure in order? These are different tasks. Usually, usability elements are included in a search audit as part of behavioral analysis, but they do not replace a full-fledged usability test.
You can—and you should—but only at the level of a basic diagnostic check. These services will show you the basics: speed, the presence of a robots.txt file, and the absence of meta tags. But they won’t detect cannibalization between pages, won’t logically evaluate the site structure, won’t understand the intent behind search queries, and won’t analyze competitors. These are tools for testing hypotheses, not a substitute for a full-fledged analysis—much like a thermometer isn’t a substitute for a doctor.
Express analysis — 1–2 days. A comprehensive SEO audit depends on the size of the website: for a small corporate website or landing page, it usually takes 7–10 days; for an online store or large portal, 14–20 days. We specify the exact timeframe in the contract after the express analysis. Setting deadlines “at random over the phone” without first assessing the actual scope of the website means we’ll either miss the deadline or do a sloppy job.
A structured report with all findings categorized by critical, medium, and low priority. For each issue, there’s a screenshot, an explanation of why it’s a problem, and specific instructions on what to do. Additionally: a ready-to-use technical specification for the developer, a disavow file if needed, and recommendations for a content strategy.
Yes. This, by the way, is what fundamentally sets us apart from many SEO agencies: we’re also a development studio. So once the analysis is complete, we can immediately implement technical changes using our own developers—without handing the project off to third-party contractors who will then spend three months figuring out your technical specifications. Available options: a one-time implementation package or transitioning to ongoing SEO promotion.
Order a Website Audit
Submit a request—we’ll conduct a free express analysis of your website within 1–2 days. We’ll check to see if there are any critical issues at all. If there aren’t any, we’ll be honest and tell you that you don’t need a full audit. If there are, we’ll show you examples of our findings and offer a comprehensive SEO audit with prioritization and implementation guidelines.