Typical errors in speed, structure and content
In today’s digital world, website promotion is becoming a key element of a successful business. But what to do if Google doesn’t bring your website to the top of the search results? The reason could be technical errors, poor quality content or incorrect structure. In this article, let’s look at the main factors that can negatively affect the site’s ranking and how to fix them.
Problems with download speed:
Google prefers fast websites because users don’t like to wait. If your site takes longer than 3 seconds to load, you can lose up to 40% of potential customers. The main reasons for slow loading:
- Excessive amount of graphics and incorrect image compression
- No caching and code optimization
- Using slow hosting
To improve speed, you need professional website optimization, which includes technical adjustments and reduction of unnecessary resources.
Incorrect site structure:
Google doesn’t like sites with poor navigation. If pages are poorly linked or there is no clear logical structure, it can negatively affect the promotion of sites.
Major mistakes:
- Deep nesting of pages (the user should make 4-5 clicks to the main content)
- No internal links
- Incorrect URLs (too long or irrelevant to the request)
If your site does not have a logical structure, it is worth ordering site optimization to improve usability and ease of navigation.
Content issues:
Google values quality and unique content. If the site contains:
- Duplicated or copied text
- Over-spammed keywords
- Lack of structure (headings, lists, paragraphs)
… it negatively affects the rating. It is important to create useful content that meets user needs.
Estetic web design offers quality website optimization to improve search engine visibility.
Lack of mobile adaptation:
Google downgrades sites that aren’t mobile-friendly. If your resource is incorrectly displayed on smartphones, it is worth taking care of its optimization and order website promotion together with mobile adaptation.
In order for Google to “love” your site, you need to constantly work on its optimization. If your site has a low position in the output, it’s time to order website promotion and entrust it to professionals. Estetic web design team will help to correct all the mistakes and improve the ranking of your site in Google!