After launching a website, many companies live under the illusion that it will “run itself” from then on. The design is ready, the pages open, requests are coming in—so everything is fine. In practice, it is precisely the lack of regular technical support for the website that causes malfunctions, a drop in search rankings, security issues, and customer loss. A website is not a static file, but a living digital tool that requires constant maintenance.
The myth of the “website that runs itself”
Any website depends on hosting, CMS updates, plugins, server environment, and security. Even if nothing changes externally, risks constantly arise “under the hood.” That is why website maintenance is not an option, but a basic requirement for its stable operation.
What is website technical support?
Technical support for a website is a set of regular tasks aimed at ensuring the stability, security, and proper functioning of the resource. It covers both preventive measures and rapid response to problems, ranging from minor errors to critical failures.
What is included in the basic support package
Basic website subscription services typically include:
- updating CMS, themes, and plugins;
- monitoring website performance;
- data backup;
- security control and protection against break-ins;
- minor technical corrections;
- hosting support and correct domain operation.
This is the minimum without which the site gradually begins to deteriorate.
Extended support: additional services
Extended support for an online store or corporate website may additionally include:
- speed optimization;
- technical SEO support;
- fixing errors after updates;
- functional refinement;
- integration with third-party services;
- regular technical audits.
This format is relevant for businesses where the website directly affects sales.
Why support is critical: real risks
A website without support is:
- growing security vulnerabilities;
- errors after automatic updates;
- slow performance and declining conversion rates;
- problems with payment or forms;
- decreased trust from users.
In most cases, problems accumulate gradually and only become noticeable when the business is already losing money.
How much does website support cost in Ukraine?
The cost of website maintenance in Ukraine depends on the type of resource and the amount of work involved. On average:
- basic support — from $150 per month;
- extended support — from $300 per month;
- Individual packages — by agreement.
These costs are significantly lower than the cost of emergency site recovery after a failure.
In-house specialist or outsourcing: what to choose
An in-house specialist is suitable for large companies with a constant workload. For most businesses, outsourcing website support is a more effective solution, as a web studio support team takes care of all technical issues without the cost of hiring staff.
How to choose a contractor for support
Please note:
- experience working with your CMS;
- clear list of works in the contract;
- reaction speed;
- availability of SLA;
- a transparent reporting system.
What to do if the site has been unsupported for a long time
It is worth starting with a technical audit: checking security, the relevance of updates, backups, and the functionality of features. Only after this does it make sense to connect regular support.
SLAs and warranties: what to look for in a contract
The SLA should define:
- response time to critical errors;
- contractor’s liability;
- list of guaranteed works;
- communication channels.
This protects the business from downtime and misunderstandings.
Website support is not an expense, but an investment in business stability. Regular maintenance, website updates, security monitoring, and backups help avoid serious problems and maintain customer trust.
If you are unsure about the current state of your resource, the logical first step would be to evaluate your website and select the optimal support package for your actual business needs.