Creating a turnkey website is an effective ready-made solution for your business or any other area of activity. However, everyone understands the meaning of “turnkey” differently. So what does turnkey mean: a resource that is technically ready to launch, or a fully optimized website with content?
What does a turnkey website mean in simple terms?
A turnkey website is a comprehensive project that is implemented by the contractor from scratch. This includes literally everything—from concept development to the actual launch of the resource. When you order this service, you entrust the development process to the agency you have chosen, and in return you receive a fully functional resource that is ready for advertising.
It is worth noting that turnkey development has its own nuances in each studio, as specialists can offer various service packages — from minimal to extended. In addition, the specifics of the work largely depend on the type of resource. It can be an online store, a corporate website, a business card, and much more.
At the same time, it is important to understand the terminology correctly. What does “turnkey” mean? From the original source, we can understand that this expression implies a fully implemented project. This means that the finished web resource will be immediately ready for launch and will not require any further work. As for further work on the site, the customer can do it themselves or use additional services.
How to create a website?
There is a minimum list of indicators for a ready-made turnkey resource:
- hosting on a server and domain;
- customized functionality;
- professional layout;
- personalization;
- integration with external services;
- search engine optimization.
If you are thinking about how to create your own website, turnkey development is ideal for those who do not want to deal with the technical aspects of working with a website, but still want to get a professionally executed project without any hassle.
The main stages of creating a turnkey website
Website development is not just technical work. It involves careful study of a specific niche, customer requirements, and other aspects. There are several main stages in creating a website from scratch:
- Communication with the client. To competently define goals and work strategy, it is important to get to know the client. The work involves immersing yourself in the client’s business to understand the niche, competition, strengths and weaknesses, audience characteristics, ways to attract customers, etc. All this is analyzed, after which an action plan is developed.
- Development of technical specifications. The documentation describes all aspects, including the smallest details. This must be agreed upon with the customer. Technical specifications include structure, functionality, management tools, design, SEO parameters, etc.
- Development. Based on the selected tools, platforms, or templates, a unique resource is developed in accordance with the technical specifications. At this stage, programming is important, as it allows the resource to be adapted to specific goals and integrated with analytical and other services and tools.
- Testing. This is an important stage—the so-called “quality control.” Here, experts check the performance and functionality, mobile adaptation and launch in different browsers, navigation quality, and other aspects. If necessary, errors are corrected.
- Hosting. Once the resource meets the technical specifications and the client accepts it, all login and management data is transferred to the client, and the website itself is hosted.
In addition, turnkey work involves setting up analytics and basic SEO optimization.
What is included in the turnkey website development service
Turnkey website development includes the following main tasks:
- analytics and analysis;
- selection of platform, tools, and templates;
- definition of the concept;
- layout;
- programming;
- integration with services;
- technical and basic SEO optimization;
- testing;
- placement.
As a rule, this is the basic set of services. However, if necessary, it can always be expanded. Most often, agencies offer additional services such as content creation, in-depth optimization, website promotion, staff training, post-project support, and much more.
How much does a turnkey website cost, and what determines the price?
The total cost of services is always calculated individually. It is determined by the set of services specified in the contract, as well as several factors:
- type and complexity of the website;
- required functionality;
- number of specialists involved;
- development from scratch or use of templates;
- additional services.
The price of services must be agreed in advance and must be specified in the contract to ensure transparency of cooperation and the absence of unforeseen expenses.
When to order a turnkey website for your business
Turnkey website development is an effective solution that includes a whole range of services. It allows you to get rid of a lot of routine tasks and get a ready-made resource in the shortest possible time. This approach is especially relevant for companies that need to create a full-fledged and functional website with an individual approach.
A turnkey website will be especially useful when it comes to large-scale projects where every detail matters. This could be a corporate website, an online store, or a platform with extensive functionality. In such cases, you get not only a finished product, but also many additional benefits:
- saving time and effort;
- comprehensive approach;
- quality assurance;
- clear deadlines;
- support and maintenance.
How to create your website from scratch? It is important to choose a reliable agency with experienced specialists who will take on projects of any complexity and apply an individual approach to ensure that your turnkey website fully meets your requirements and expectations.