The product card is one of the key elements of an online store, because it helps the customer to make a decision to buy. Its proper design affects the usability of the site, customer trust and, finally, the level of sales. In this article we will consider the main elements of an ideal product card and why it is important to take them into account if you plan to order the development of an online store.
What is a product card and why is it important?
A product card is a detailed page that presents the product to the customer. It should be informative, user-friendly and understandable. When developing an online store, it is important to create such cards that would not only meet the standards, but also promote conversion.
The main benefits of a quality product card:
- Improving customer interactions.
- Increasing the level of trust in the store.
- Increasing the number of purchases.
If you want to order a website, make sure that when you build it, the product cards are designed with your audience in mind.
The main elements of an ideal product card
- Product name
The title should be clear and concise, yet informative. For example, “Dell Inspiron 15 3501 15.6”.
- High-quality images
Visualization of the product is key. Add several high quality photos, from different angles. If your site is at the stage of online store development, it is important to provide a function to enlarge images or add video reviews.
- Product description
The description should be clear and detailed, emphasizing the benefits of the product. It is recommended to emphasize key points in the form of lists, so that the buyer can quickly get the necessary information.
- Product characteristics
The technical parameters of the product are another mandatory element. For example, dimensions, material, technical characteristics, etc.
- Price and availability information
The price should be visible and clear. If the product is out of stock, provide a “Notify me when available” function.
- Customer reviews
The reviews section increases trust in the store and helps potential customers make a choice.
- Buy button
This button should be brightly colored and placed in a convenient location.
How does the site redesign affect product cards?
When updating or creating a website, it’s important to pay attention to product cards. An updated product card during online store development will help:
- Increase conversions. User-friendly and modern design encourages users to spend more time on the page and click the “Buy” button more often.
- Improve SEO. Optimized product descriptions and images help improve a website’s position in search engines.
- Ensure adaptability. In today’s world, most users shop via smartphones, so it is important that product cards are displayed correctly on different devices.
The role of the web studio in creating quality product cards
If you are planning to order online store development, it is important to turn to professionals. Estetic Web Design web studio offers a comprehensive approach to creating product cards:
- Developing a unique design that sets your store apart from the competition.
- Providing technical optimization for fast page loading.
- Adaptation of product cards for mobile devices.
With a professional approach, the Estetic Web Design team will ensure that your online store is up to all modern standards.
A product card is one of the main tools for increasing sales in an online store. A properly designed page will help to attract customers’ attention, increase their trust and motivate them to buy. If you want to create an effective online store or improve an existing one, contact Estetic Web Design web studio to order a website that will meet your business goals.