Rebranding
Brand development and rebranding process
Brand development or rebranding includes several key stages aimed at creating a unique and recognizable brand. Each stage is tailored to your business needs and current trends to ensure maximum efficiency.
Market and audience analysis
We conduct a detailed analysis of your industry, competitors, and target audience to understand what elements should be included in an updated brand or the development of a new brand.
Strategic planning
Based on the analysis, we create a brand development strategy for your brand. We define the main goals, values, and messages that the brand should convey to the audience.
Developing a brand concept
We create a concept that includes the main elements of the visual style: logo, color scheme, typography and other graphic elements that correspond to the brand’s concept and goals.
Creating visual materials
Based on the approved concept, we develop a full set of visual materials, including a logo, website graphics, printed materials, and social media.
Presentation and adjustment
We present the developed elements for discussion with the client. At this stage, we make the necessary adjustments to ensure that your expectations are fully met.
Design finalization and approval
After making all the changes and adjustments, the final design is approved. All brand elements are prepared for implementation on various platforms.
Brand introduction
Once approved, we help you implement the new or updated brand across all communication channels, from your website to printed materials and marketing campaigns.
Brand support
We provide consultations and support after the project is completed, helping you use the new brand to maximize your business development.
