Most companies, ordering website development, focus mainly on design, functionality and speed. However, without a well-thought-out content strategy, even the most modern website will not fulfill its main task – it will not attract and convince a potential client. That is why the planning of resource filling should go together with the technical realization of the project.
At Estetic web design we practice an integrated approach: simultaneously with layout and programming we create the structure of pages, think through texts, CTA (calls to action) and information hierarchy. This allows us to build a website that works as a marketing tool, not just as a company business card.
Content influences the architecture of a website
Content is not only texts, but also photos, videos, infographics, tables, reviews, documents. Planning the development of the site, you need to immediately take into account what materials will be placed on each page. It is this that determines the structure, the number of sections, types of blocks. If the content is prepared after the site has been launched, technical corrections will have to be made, which entails additional costs.
That’s why even before development begins, we offer clients customized content strategy development, taking into account business goals, audience, product type and competitors. This approach allows us to preserve the logic of the user journey and improve SEO results from the first weeks after launch.
Content is the key to SEO promotion
Professional website development cannot exist without taking into account search algorithms. Google and other search engines evaluate first of all the content of the site: relevance, structure, frequency of updates. Without quality content, the site will not reach the top.
At the stage of turnkey website development, together with the client we determine the main groups of keywords, topics, tone of content. This allows us to prepare SEO-optimized texts at once – even before the launch of the site, which significantly accelerates the entry into the search results.
Content works for trust
People do not trust empty pages. If the site looks beautiful, but there is no meaningful information on it – the client will go to a competitor. Ordering the development of a website is only half the battle. The other half is to competently present information about the product, company, advantages, cases, guarantees, and terms of cooperation.
That’s why turnkey website development involves content filling each block. In Estetic web design web studio we adapt the content strategy to your brand: we use the tone of voice of the company, select arguments that “work” for your target audience.
Content influences design and UX
Professional designers don’t work in a vacuum – they need the amount of text, the type of content, the format. If at the stage of web site development the design is drawn without taking into account the actual content, it may look beautiful but be non-functional.
When the content goes in parallel with the design, you can accurately provide for the number of characters, adaptation for mobile devices, placement of key elements. This increases the usability of the site and its conversion rate.
Content strategy helps to create the right emphasis
When you clearly know what messages the site should convey, it’s much easier to develop effective CTA blocks, place buttons, and build internal link logic. This provides a clear path for the visitor from the homepage to the target action.
Website development is not just about code and design. It is, above all, effective communication with the client through properly formulated messages. For a website to work for a business – a content strategy should be an integral part of the development process.
At Estetic web design, we are convinced that the most effective websites are created when content and structure are developed together. By ordering turnkey website development from us, you get not just pages, but a sales and promotion tool.