What are the advantages of a CMS over an online store builder?

Creating an online shop has become an integral part of a successful online business. When choosing a platform to create an online shop, there is a dilemma: use designers or full-featured content management system (CMS). In this article we will consider the advantages of creating an online shop on a fully-featured CMS in comparison with the designers.

1. Flexibility and functionality:

Full-fledged CMSs such as WordPressMagentoShopify and others provide a wide range of functionality to create and manage an online shop. They allow you to customize your shop to the specific needs of your business, add necessary modules and extensions, integrate payment systems, manage inventory and orders, and run marketing campaigns. Constructors may be limited in functionality and don’t offer as much flexibility in setting up your shop.

2. Professional design:

CMSs allow you to use professional design templates or create a unique design with the help of experts. This makes it possible to create an aesthetically pleasing and professional interface for your online shop. Designers usually have a limited selection of templates and limited options for customizing the design.

3. Scalability and expandability:

As your business grows and your sales increase, you may need to scale your online shop. Full-featured CMSs provide the ability to scale and expand the functionality of your shop to meet changing business needs. You can add new sections, features and integrations to improve the user experience and make your shop more efficient. Constructors may be limited in their scalability and expansion capabilities.

4. Security and reliability:

Full-fledged CMSs usually have advanced security and are regularly updated to protect your shop from threats and vulnerabilities. They also provide the ability to back up data and recover from failures. Constructors may be less reliable and do not have the same level of security and support.

5. Control over data and hosting:

With a full-fledged CMS, you have full control over your data and the choice of hosting provider. You can choose a reliable hosting provider to ensure high speed and availability of your shop. With constructors, you are usually restricted to the choice of hosting platform, and control over your data may be limited.

While online shop builders may be easy to use, building your online shop on a full-fledged CMS offers many advantages. Flexibility, functionality, professional design, scalability, security and data control make a complete CMS the preferred choice for creating an online shop that grows and evolves with your business.