In 2026, a corporate website is not just a “business card” or a formality to tick off a box. It is one of the key channels for attracting customers, building trust, and making decisions. It is through the website that potential customers assess the company’s level, the competence of the team, and the feasibility of cooperation.
In practice, however, many corporate websites look decent but do not deliver any results. Visitors come in, browse a few pages, and leave. The reason is almost always the same: mistakes made during the development stage of the corporate website.
Below are the ten most common mistakes made when creating a company website, which directly affect inquiries, sales, and brand reputation.
Mistake 1: The website is not optimized for mobile devices
Most users browse websites on their smartphones. If a corporate website does not display correctly on mobile devices, elements shift around, text is difficult to read, and buttons are inconvenient to use, users will close the page.
Result: lost traffic, high bounce rate, loss of trust.
Mistake 2: Slow page loading
Even high-quality content doesn’t work if the site takes longer than a few seconds to load. Slow speed is a common problem in web development in Ukraine due to overloaded designs, unoptimized images, and weak technical infrastructure.
Result: users do not wait for the page to load, and the site loses its position in search results.
Mistake 3: Confusing structure and navigation
When users don’t understand where to find the information they need, they don’t waste time searching for it. The logic of the structure should be obvious from the very first seconds of visiting the site.
Result: low conversion, even if the services are interesting.
Mistake 4: Lack of clear page objectives
Many corporate websites fail to answer the main question: what exactly should the user do? If there are no clear calls to action, the website will not lead the customer to submit an application.
Result: the website looks informative, but does not sell.
Mistake 5: Outdated design and cookie-cutter solutions
UX/UI design shapes first impressions. An outdated look or generic templates create the impression that the company is not developing or investing in its own image.
Result: distrust even before reviewing the proposal.
Mistake 6: Lack of convenient contact details and communication forms
Contact details hidden at the bottom of the page, complicated forms, or no quick way to get in touch are critical mistakes. Customers should not have to search for a way to contact you.
Result: a lost potential customer.
Mistake 7: Ignoring SEO during the development phase
Website optimization should be planned before launch. If the structure, speed, and content do not take into account the requirements of search engines, it will be difficult to promote the website in the future.
Result: low visibility on Google, dependence on advertising.
Mistake 8: Lack of analytics and integrations
Without analytics, it is impossible to understand why a website is not working. Without CRM, requests are lost. Modern turnkey corporate website development includes these tools by default.
Result: lack of control over results.
Mistake 9: Lack of basic security
HTTP instead of HTTPS, lack of form protection or updates—all of these reduce trust and can cause technical problems.
Result: risks to data and reputation.
Mistake 10: Lack of a well-thought-out content strategy
Texts about the company that serve no real purpose are ineffective. Content should respond to customer inquiries and assist in decision-making.
Result: the website does not fulfill its business function.
How to check a corporate website yourself
| Verification criterion | Yes / No |
| Mobile adaptation | |
| Quick download | |
| Clear structure | |
| Clear CTAs | |
| SEO basics | |
| Analytics and CRM | |
| Clear content |
Most problems with corporate websites arise not because of budget constraints, but because of the wrong approach. A professional web studio starts its work with a business analysis, not with choosing a template.
If a website does not bring in customers, it does not mean that the online channel is not working. Most often, it simply needs the right approach to development and optimization. That is why it is worth ordering a website from a team that understands how a website should work to achieve results, and not just look attractive.